Abu Dhabi broke a Guinness World Records title for 'Largest Augmented Reality Screen'.
The capital's Department of Culture received the award after using an augmented-reality advertising campaign to promote Abu Dhabi as a leading holiday destination.
The latest marketing campaign used a 40-foot digital billboard, known as Piccadilly Lights, in the heart of London to showcase some of the emirate's iconic landmarks.
On-site cameras also allowed passers-by to appear on the screen, giving them a role to play in the interactive marketing experience.
H.H. Sheikh Mohammed approves system to track UAE's economic growth
Etihad Rail brings forward opening date of Madinat Zayed and Liwa passenger stations
UAE condemns renewed Iranian attacks on Bahrain, Kuwait, Jordan and Iraq
UAE launches pest control campaign in Gaza to protect public health
Some UAE carriers extend flight suspensions to Kuwait, Bahrain
H.H. Sheikh Khaled witnesses launch of AED100 billion Marsa Al Saadiyat project
Sharjah driver fined AED2,000 for using windscreen sunshade while driving
DP World, Fujairah Ports Authority sign 50-year deal for new Arabian Sea terminals
